Empowering a world of athletes to fly over the earth

Born in the mountains, HOKA® brings joyful performance to every kind of mover, everywhere, with the goal to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion and to amplify voices and help provide access to running, walking, fitness and the outdoors.

The company
HOKA® is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the earth.

The technology
Innovation is the heart of HOKA. The brand creates unique on-foot experience with three core technologies that are in every pair:

• The Cushioned Midsole, for comfort and speed - Made to land each foot softly, then spring back up, the HOKA cushioned midsole acts as a high-performance shock absorber without the weight. Dialed up or down, the plushness varies to deliver exact levels of performance and protection.

• The Active Foot Frame™, for cradling comfort - Engineered to cradle your foot securely by raising or lowering the midsole walls. The result is the ultimate support and confidence—regardless of what’s underfoot.

• The MetaRocker™, for a smooth ride - Designed for a smooth and efficient transition underfoot, the curved MetaRocker can be dialed up to create a faster transition in the forefoot or dialed down to provide more ground contact and stability.

Together they create a specific performance for each HOKA style. Racers get more speed. Hikers get more comfort. Trail runners more confidence. All with unmistakeable comfort for everybody.

For more information, visit HOKA.com or follow @HOKA_eu.
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