Wpp Elevate

Grooming for Men: Haircare, Skincare, Beard Care and Must-Have Products

 

 

Gone are the days when men’s grooming was limited to a quick shave and splash of aftershave. Today, more men are embracing self-care routines and for good reason. Whether you’re keeping your beard in shape, sorting out dry skin or just aiming to look more polished day to day, grooming is all about confidence and consistency.

Here’s everything you need to know about building a smart grooming routine, including essential product recommendations to keep you looking your best.

 

Haircare That Works for You
Your hair is one of the first things people notice so it pays to look after it. The key is understanding your hair type. Is it fine and flat, thick and wavy, or curly and dry? Each needs a different approach.

 

• Fine Hair: Go for lightweight volumising shampoos and avoid heavy waxes or oils that weigh it down.
• Thick or Curly Hair: Moisturising shampoos and conditioners will help tame frizz and dryness. A leave-in conditioner can work wonders.

Product pick: American Crew Daily Moisturizing Shampoo gentle, nourishing, and ideal for everyday use.

For styling, opt for a product that suits your desired finish matte clay for a natural look, or pomade for a sleeker style. Don’t forget regular trims to keep split ends and uneven growth at bay.

 

Skincare: The Essentials Made Easy
Looking after your skin doesn’t need to be complicated. A simple three-step routine - cleanse, moisturise and protect – is a solid start.


Cleanse: Use a facial cleanser morning and night to remove dirt and oil.
• Moisturise: Hydrate your skin to prevent dryness and irritation, especially after shaving.
• Protect: Even in the UK, sun damage is a real concern. A moisturiser with SPF will protect against premature ageing and UV damage.

 
 
 
 

Product pick: Bulldog Original Moisturiser packed with natural ingredients, cruelty-free and perfect for sensitive skin.

 

If you’re battling specific concerns like spots, oiliness or dark circles, add targeted products like an exfoliator or eye cream once or twice a week.

 

Beard Care: Shape, Soften, and Style
Whether you’re rocking stubble or a full beard, maintenance is key. Start by washing your beard with a dedicated beard shampoo to prevent itchiness and flaking.

 

Trimming regularly keeps your beard looking neat invest in a quality beard trimmer and define the neckline for a clean finish. Use beard oil or balm daily to soften coarse hairs and nourish the skin underneath.

Product pick: Wahl Beard Oil lightweight and packed with natural oils to condition and add shine without greasiness.

 

Final Touches
Fragrance is the finishing piece of your grooming routine. A signature scent leaves a lasting impression, so choose one that suits your style fresh and citrusy for daytime or woody and spicy for evening wear.
Top tip: Always apply cologne to pulse points (wrists, neck and behind the ears) for best effect.

Where to find it all: Head Over to our partner at Secret Sales and extra 10% on already crazy prices 

 
 
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