Wpp Elevate

Short, Bold and Timeless: Men's 2025 Fashion
Short, Bold and Timeless: Men's 2025 Fashion
We are in the middle of 2025, and with it comes a sartorial shift that’s impossible to ignore: men’s fashion is finally loosening up - literally - expressive style takes center stage.
The Art of Fragrance
The Art of Fragrance
I live next door to a perfumer, and over the odd cup of tea, I’ve learned a little about the esoteric world that she inhabits.
London’s Summer Outfit: A Dress with Cowboy Boots
London’s Summer Outfit: A Dress with Cowboy Boots
London is known for its ever-evolving fashion scene, but this summer, an unexpected hero rises to the top of the street-style charts.
Grooming for Men and Must-Have Products
Grooming for Men and Must-Have Products
Gone are the days when men’s grooming was limited to a quick shave and splash of aftershave. Today, more men are embracing self-care routines and for good reason.
Liam Gallagher’s Parka and the Aldi Rebrand That Has Manchester Buzzing
Liam Gallagher’s Parka and the Aldi Rebrand That Has Manchester Buzzing
When Liam Gallagher stepped on stage for his recent “Definitely Maybe” anniversary tour, fans weren’t just there for the music.
Fashion’s Blind Spot: Big Men, Small Options
Fashion’s Blind Spot: Big Men, Small Options
In recent years, the fashion industry has made considerable progress towards inclusivity, particularly within women’s wear. Yet, when it comes to menswear, the picture looks very different.
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