What is Dubai Chocolate – and is it worth the hype (or the money)?
Written by Sheila Hunter
If you've been anywhere near TikTok lately or browsed the international aisle of your local supermarket, you’ve probably come across Dubai-style chocolate. From lavish gift boxes to viral unboxings, it’s the sweet sensation that’s taken social media and our tastebuds by storm.
So, what exactly is Dubai chocolate and why is everyone talking about it?
What makes Dubai chocolate different?
Dubai chocolate isn’t just about taste, it’s a whole experience. Originating from the UAE and inspired by the luxury culture of Dubai, this chocolate is known for its rich, creamy texture, ultra-premium presentation, and often unusual yet decadent fillings. Rich milk chocolate, a sumptuous filling of fresh pistachio cream and a delicate crunch of traditional kunafa pastry, all encased in glossy, thick milk or white chocolate shells.
Many Dubai chocolate creations are presented in beautiful boxes or jars, making them ideal gifts and Instagrammable to the max. It's this fusion of high-quality ingredients, luxurious packaging and indulgent flavours that has pushed it into the spotlight, especially with younger consumers who want something more extravagant than your average supermarket bar.
My DXB CHOC delivery
I was lucky enough to receive a selection from the team at dxbchoc.com a brand that’s quickly gaining a cult following for its handcrafted Dubai-style chocolates.
From the moment I opened the box, I understood the appeal. The presentation was stunning, sleek, modern and unmistakably premium. Inside, the chocolates were neatly arranged, with each piece looking more like jewellery than something you’d eat in two bites.
But taste matters too, right? The first bite was an explosion of flavour: smooth, velvety chocolate with rich hazelnut praline and a chewy pistachio centre that left me wanting more. Other flavours included rose-infused ganache and silky caramel with a delicate sea salt finish. It’s fair to say this is not your everyday chocolate. It’s a luxurious treat, best enjoyed slowly.
Why the hype (and the high price)?
Dubai chocolate often commands a higher price point and it’s easy to see why. These aren’t mass-produced bars you grab on your lunch break. Most are made in small batches using top-quality ingredients, with a real focus on artisan techniques and visual presentation. Many brands, like DXB CHOC, pride themselves on blending Middle Eastern flavours with European-style craftsmanship, which adds to the prestige.
And then, of course, there’s the TikTok effect. Influencers and foodies unboxing these shiny treats have helped fuel demand, especially among Gen Z shoppers who love a food trend that looks as good as it tastes.
In short yes, if you’re after a luxurious treat or the perfect gift. Dubai-style chocolate isn’t cheap, but it delivers a rich, indulgent experience that feels special. Brands like DXB CHOC are leading the way in redefining what premium chocolate can be delicious, beautiful and a little bit over-the-top.
Whether you’re gifting, celebrating or just treating yourself, Dubai chocolate is one trend that’s definitely earned its place in the spotlight.
