Eco Chic Meets Smart Living: How LG and Samsung Are Powering the Sustainable Home Revolution

Smart, stylish, and sustainable, today’s homes are evolving fast. With cutting-edge innovation from LG and Samsung, it’s easier than ever to live beautifully while reducing your environmental footprint. Discover how technology is turning eco-friendly living into everyday luxury.

Sustainability has moved far beyond being a passing trend, it’s become part of how we live, decorate, and make choices in our homes. And two of the biggest names in technology, LG and Samsung, are quietly leading the way. Together, they’re showing that smart living doesn’t have to sacrifice style, and that eco-friendly choices can be both beautiful and brilliantly practical.

At the heart of this shift is technology designed with purpose. LG’s InstaView fridges are a clever example: tap twice and the glass door lights up, letting you see what’s inside without opening it, helping to reduce energy waste while keeping things ultra-sleek. Their AI-powered washing machines go a step further, learning your habits and automatically adjusting cycles to save water and electricity. Meanwhile, Samsung’s Bespoke range turns everyday appliances into statement pieces, with mix-and-match colours, modular setups, and connected features that fit seamlessly around modern lifestyles.

Both brands understand that a home today is more than four walls it’s a reflection of how we want to live. With smart ecosystems like Samsung SmartThings and LG ThinQ, managing your household has never been easier or more efficient. From lighting and heating to cooking and cleaning, everything can be monitored and adjusted with a simple tap on your phone. Picture this: the lights gently brighten as the sun rises, your washing cycle starts just before your morning coffee, and your appliances automatically switch to off-peak times to save energy and reduce bills. Small actions, powered by smart design, make a big difference.

But being “eco chic” isn’t about doing without it’s about making better choices that feel good. It’s the quiet satisfaction of knowing your induction hob uses 30% less energy than gas, or that your heat pump draws power from renewable sources. Even entertainment systems and cleaning gadgets are now made with recycled materials and designed to last longer. LG and Samsung are helping to move away from throwaway culture by creating durable, upgradable products that keep pace with your life.

Looking ahead, the homes of 2026 and beyond are set to be as sustainable as they are comfortable. The new definition of smart living is one that balances innovation with responsibility, showing that caring for the planet can go hand in hand with great design and convenience.

And if you’re inspired to make your home a little smarter and greener, there’s never been a better time. Members can enjoy up to 30% off LG and Samsung products through World Privilege Plus. Log in to your benefits hub and start exploring energy-efficient, beautifully designed appliances that make everyday living easier and the future a little brighter.