How to Know When It’s Time to Switch Broadband Provider
The recent announcement that BT Group – which includes BT, EE, and Plusnet – is set to introduce even steeper price hikes has understandably frustrated many broadband users, especially as these increases come on top of already above-inflation rises. For households already feeling the financial squeeze, paying more for the same – or even worse – service is understandably unwelcome.
But rising prices aren’t the only reason to consider switching provider. A broadband satisfaction survey by Which? magazine revealed that many customers are unhappy with the service they receive. Despite slow speeds, patchy connections and poor customer support, a large number of people have stayed with the same provider for three years or more – often out of habit or uncertainty about switching.
So how do you know when it’s time to take the leap and switch broadband providers? Here are six telltale signs.
1. You’re Not Getting the Speeds You Pay For
If your connection is consistently slower than what’s advertised in your plan – and you’ve already ruled out issues with your equipment or setup – it may be that your provider simply isn’t delivering. Use regular speed tests to check performance. If you’re not getting value for money, it’s time to shop around.
2. Frequent Dropouts or Downtime
While occasional issues are normal, constant disconnections or slowdowns during peak times are not. If your broadband regularly drops out or slows to a crawl and your provider isn’t responsive in fixing it, that’s a strong sign it’s time to move on.
3. Poor Customer Service
Reliable broadband is important, but so is the ability to get help when things go wrong. If your provider has long call wait times, unhelpful agents or ongoing unresolved issues, then it’s not a service worth sticking with.
4. You’re Paying More – But Getting the Same (or Less)
It’s common for providers to raise prices after your initial contract period ends – but if you’re seeing annual increases without any corresponding boost in speed or quality, you may be overpaying. Other providers may offer more competitive deals, especially to new customers.
5. Your Usage Has Outgrown Your Package
If your household now includes remote workers, online learners, gamers or 4K streamers, your broadband needs may have increased. If your provider doesn’t offer flexible upgrades or faster options, it might be time to find one that does.
6. Better Deals Are Out There
There are plenty of new deals hitting the market all the time – some with cashback, free equipment, or introductory discounts. If you’re out of contract, switching is often quick and hassle-free. In many cases, your new provider will handle the transition for you.
Loyalty shouldn’t come at a cost. If your broadband is slow, unreliable, overpriced or poorly supported, it’s worth exploring your options. Thanks to growing competition, there’s likely a better deal out there – and making the switch could greatly improve both your connection and your overall experience.
Subscribe to Which? where we have a 50% discount for members.
